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Astera Technology

Reconcile notification delivery with the sales decision

Keep provider delivery evidence separate from quotation acceptance and customer response.

Use separate transport and business states

AWS SES documents Send and Delivery as different events; a Delivery event means delivery to a recipient mail server. It does not establish that a customer read or accepted the quote. Synthetic N-309 has mail-server delivery evidence and Q-309 still awaits a response. Another message has a send event with no delivery evidence. The local reconciliation keeps these states separate rather than deriving CRM stages from transport events.

Filled synthetic operating record
NotificationTransport evidenceBusiness evidenceReconciled state
N-309Delivery to mail serverNo customer responseDelivered transport; awaiting quote response
N-310Send event onlyNo customer responseDelivery unconfirmed; response absent
N-311No delivery evidence availableSeparate valid acceptance recordedAccepted quote; transport evidence incomplete
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Reconcile both records without inventing a link

  1. Locate message evidence
  2. Locate quote response evidence
  3. Classify each state independently
  4. Investigate missing transport evidence if needed

Do not resend an already accepted quote merely because delivery evidence is absent; check whether a further notification is actually required.

N-309 is delivered to the mail server. Can the opportunity linked to Q-309 be marked won?

Show the worked answer

No. The quote has no customer response. Delivery supports the transport record only; the acceptance gate remains unmet.

Only the cited SES event meaning is factual provider documentation. The local CRM states are synthetic; no SES setup, webhook handler or delivery guarantee is implemented here.

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