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Astera Technology

Separate contacts who share one company inbox

Treat an inbox as a communication endpoint and check the people and organisations behind it.

Do not use a shared inbox as a person ID

Synthetic leads L-65 and L-66 both use procurement@example.invalid. One identifies contact Ada and the other identifies Bo, both at organisation ORG-8. The fixture permits a shared endpoint and distinct contacts. Link both to the same organisation without merging the people. L-67 uses the same endpoint but names ORG-9, so its organisation relationship needs clarification before any consolidation.

Filled synthetic operating record
LeadPerson / organisationEndpointIdentity action
L-65Ada / ORG-8procurement@example.invalidRetain contact Ada
L-66Bo / ORG-8procurement@example.invalidRetain Bo; share ORG-8 link
L-67Cy / ORG-9 claimedprocurement@example.invalidReview organisation relationship
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Resolve organisation and person separately

  1. Identify endpoint type
  2. Compare person evidence
  3. Compare organisation relationship
  4. Link or review without forced merge

A matching inbox is a candidate signal, not proof of one individual. Do not transfer one contact’s activities to another based on it alone.

How many known contacts belong to ORG-8 in this fixture?

Show the worked answer

Two: Ada and Bo. Cy’s ORG-9 claim is unresolved and must not be counted as an ORG-8 contact.

All identifiers and example.invalid addresses are fictional. This differs from finding normalised email duplicates: the task is deciding what entity a match represents.

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