Make a contradiction visible before conversion
Synthetic L-87 supplies customer reference C-11 but its reply address is recorded on C-12. Either may be outdated or incorrectly supplied; the fixture does not rank email above customer reference. Keep L-87 in identity review and ask the account owner to establish the correct relationship. L-88 has both signals pointing to C-11 and can continue, while L-89 has no known match and stays a new candidate.
| Lead | Reference result | Address result | Conversion action |
|---|---|---|---|
| L-87 | C-11 | C-12 | Hold conflicting match |
| L-88 | C-11 | C-11 | Continue as C-11 candidate |
| L-89 | No reference supplied | No existing match | New candidate; no forced association |
Resolve the relationship instead of choosing a key
- Compare each supplied identifier
- Detect cross-account disagreement
- Obtain account-owner resolution
- Apply documented relationship
Do not send account details for either C-11 or C-12 to the uncertain address while investigating.
The account owner confirms L-87 belongs to C-11 and the address is stale on C-12. What changes?
Show the worked answer
Link L-87 to C-11 using the resolution evidence. Open a separate correction for C-12’s stale endpoint; do not merge the two accounts.
This does not replace access checks or a customer verification procedure. It defines the CRM association decision only.