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Astera Technology

Hold a last-touch credit when eligible clicks tie

Keep a same-time tie unresolved instead of using row order as a hidden priority.

List eligible click candidates

Synthetic conversion E27 at 10:10 has eligible clicks A10:06,B10:08,C10:08 for the same visitor. Local model chooses the unique latest click strictly before the event time; no tie-break priority is supplied. A can be excluded as older, but B/C remain tied. No actual channel performance is inferred.

Last-touch candidate ledger
ClickTimeDisposition
A10:06Older
B10:08Latest tied
C10:08Latest tied
Download editable CSV ↓

Find the latest candidate time

  1. Read eligible candidate set
  2. Take maximum prior time 10:08
  3. Retain B/C tied set
  4. Hold exclusive credit for a source rule

Do not invent a click-ID alphabetic priority.

How many latest candidates and exclusive credits are established?

Show the worked answer

Two latest candidates, zero exclusive credits. Row order cannot establish whether B or C should receive the supplied last-touch credit.

Resolve tied evidence separately

Filled campaign-operation checks
CaseDecision or resultReason
Pick first B rowReject hidden ruleTie unresolved
Keep B/C unresolvedAccurate stateNo unique latest click
Download editable CSV ↓

Attach the tied candidate references to the attribution review. A later explicit tie rule must be recorded before allocating the credit.

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