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Astera Technology

Sales deal or service case?

New purchasing decisions and existing service work need different outcomes.

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Compare the operating models

A fictional asks for a new pump quote; B reports an installed pump failure; C asks for repair plus a possible replacement. Sales-only records hide service work; support-only records hide buying decisions.

Filled decision worksheet
Business requirementDealService case
A quoteOffer and buyer decisionNo existing fault
B failureDistorts new-sales pipelineIssue, asset and resolution
C both requestsReplacement deal linked to caseRepair case linked to deal
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Work through the chosen model

Deals retain proposed scope, participants and decision progress. Cases retain issue, affected asset and service work. C’s records share context through a link; accepting the quote does not close the repair.

  1. Clarify requested outcome
  2. Create deal, case or both
  3. Complete each outcome independently

Linked records require clear responsibility but preserve meaningful sales/service reporting. The boundary is the promised outcome, not whether the message sounds positive.

A creates one deal, B one case, C one case plus one deal: four work records from three requests.

When the other model fits

B’s repair is chargeable. Must it become a new-product deal?

Show the worked answer

No. Keep the case and add a quotation/order link when the commercial process needs one.

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