Compare the operating models
In this fictional example, seller A shares brand, catalogue and warehouse, with account prices for trade buyers. B runs independent wholesale/retail brands and administration. Both audiences alone do not determine storefront design.
| Business requirement | Blended store | Separate storefronts |
|---|---|---|
| A shared operations | Public shop plus trade context | Repeated ordinary administration |
| B independent brands | May blur responsibility | Distinct customer journeys |
| Shared warehouse | One store connection | Still needs clear common stock link |
Work through the chosen model
A defines guest and trade-account assortment, prices and checkout terms. B defines each storefront’s ownership and stock connection.
- Identify audience
- Present matching catalogue/terms
- Fulfil through the chosen stock structure
Blended reduces repeated admin but requires correct account context. Separation adds content, identity and inventory connection work.
A chooses blended; B separate. Neither requires duplicating physical inventory, which follows the fulfilment arrangement.
When the other model fits
A’s teams and journeys become independent. Still prefer blended?
Show the worked answer
Reassess. Shared products alone may not outweigh independent responsibility and customer journeys.